Birthstone for the month of April: Diamond

Diamond, this pure white gem, is synonymous with love and innocence. Since ancient times, diamonds symbolized invincibility for those born in April because of their hardness and durability. Diamonds are also believed to deepen love and bring marital happiness.

Did You Know?

Diamonds are not only brilliant, sparkling and durable gems, but they are also the hardest substance on earth. They can scratch anything, even themselves, so it’s best to store them separately from all your other jewelry items.

Diamonds are a magnet for grease. Cosmetics, lotions and soaps can produce a greasy residue buildup, reducing a diamond’s brilliance. Diamonds actually tend to look twice their size when clean, so it pays to clean them regularly. The safest way is to let us do it for you. That way, we can also make sure prongs and other settings are not weak or loose.

Know Your Diamond Cuts

Cushion-Cuts: Amazing Value, No Longer Taking A Backseat

In today’s world, it is no longer about who spends the most, it’s about who gets the best deal with amazing value. With inherently enduring quality and value, cushion-cut diamonds are one of the most popular diamond shapes today for all kinds of jewelry. Sometimes called an “Old Mine Cut”, the cushion-cut diamond is really an early version of the ever-popular round brilliant.

Originally developed during the last part of the seventeenth century by Vincenzio Peruzzi, a Venetian diamond cutter, the cushion-cut has the same 58 facets as a round ideal cut, but the facets are arranged differently in a squarish or “cushion” shape.

Although cushion-cut diamonds may sometimes lack the brilliance of modern gems, they often exhibit tremendous fire and a more vivid display of sparkling colors. That’s one of the primary reasons cushion-cut diamonds are in demand today. Visit us today for the diamond of your dreams at a price your purse will love!